CURE Foundation

Help fight breast cancer!

How Beaulieu supports the cause

All of our Esperanza and Esperanza II laminate products have a pink underlayment. This pink underlayment not only allows for a hassle-free installation, but it is also our contribution to a great cause. Indeed, for each square foot of the product sold, we remit a percentage of residential sales to the CURE Foundation. We also support the Foundation through National Denim Day. Since 2011, Beaulieu has donated $128,430.


The CURE Foundation is a national foundation that provides funding for basic and clinical research for breast cancer. Their mission is to work in tandem with women and men, health professionals, other foundations and Canadian teaching hospitals to improve the outcome for those affected.


The CURE Foundation strives to raise breast cancer awareness among Canadians and help explore all possible avenues in the fight against breast cancer, to ensure no lives are lost due to a lack of funding.